7 Signature Sauces to use on your next Burger Innovation

We’ve surveyed consumers on their ingredient and flavor preferences then broke down the insights by key consumer demographics and ingredient types. In this article we’re focusing on consumers preferences for burger sauces as well as provide new burger sauce ideas for your next innovation.  

For these and other burger sauce ideas Download our new E-Book: Burger Sauce Concepts which contains 24 next-level innovative burger sauce ideas.

When looking at what components of a burger were the most important to consumers ‘Sauces’ came in as the third most important ingredient, above ‘Proteins’, ‘Produce Add-Ons’, and ‘Other Add-Ons’.  Only ‘Bread’ and ‘Cheese’ were more important components of a burger for Total U.S. respondents.

Next, we considered what ‘Sauces’ were most preferred on their burgers and 60.8% of total respondents preferred a ‘Signature Sauce’ on their burger just behind ‘Mayonnaise’ at 62.1% meaning there could be a opportunity to explore new burger sauce options on burger builds.

Top Preferences – Total U.S. Respondents

Tried & loved and haven’t tried but would be very interested in.

  1. Ketchup (65.9%)
  2. BBQ Sauce (62.2%)
  3. Mayonnaise (62.1%)
  4. Signature Burger Sauce (60.8%)
  5. Steak Sauce (54.9%)
  6. Yellow Mustard (54.3%)
  7. Spicy Sauce (54.2%)
  8. Spicy Mustard (Dijon, Hot & Spicy) 53.5%
  9. Honey Mustard (49.6%)
  10. Ranch (45.8%)
  11. Salsa (45.7%)
  12. Aioli (43.7%)
  13. Thousand Island (43.7%)
  14. Sriracha (39.6%)

Both female and male respondents preferred ‘Signature Burger Sauce’ within their top four choices and females preferred it as their second most preferred sauce (62%) only behind ‘Ketchup’ (65.3%) and males preferred only slightly less at (59.6%).

There is a significant opportunity for restaurants to easily innovate their burgers by keying on the sauces they are offering on their menus. Below are seven burger sauce ideas to inspire your next burger innovation.

#1 Hawaiian Aioli

Made with a blend of chipotle mayo and Teriyaki sauce.

#2 Cotija Cheese Spread

Cheese spread made with Brite Harbor® Sour Dressing, Cotija cheese and paprika.

#3 Wing Spread

Signature Wing Spread made with a blend of wing and fry sauces.

#4 Curry Mayo

Curry Mayo made with Brite Harbor® Mayonnaise a blend of curry inspired spices, garlic and herbs.

#5 Mashed Avocado Spread

Mashed avocado mixed with Litehouse® Red Wine Vinegar with Olive Oil

#6 Chimichurri Sauce

Chimichurri sauce made with Litehouse® Red Wine Olive Oil, shallot, jalapeno and cilantro.

#7 Beer Cheese Spread

German beer cheese spread made with Brite Harbor® Mayonnaise cheddar cheeses, beer and garlic.

Make your next menu initiative a success by partnering with Litehouse. We offer the professional expertise of our chefs, culinary food scientists and in-house marketing teams to support you from ideation to launch.

To get even more insights from our entree burger study and receive our recipe recommendations for enticing, well-presented and flavorful burgers, you can explore our resources in the links below!


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